RESELLER AGREEMENT

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About this agreement

Reseller Agreement Format (India)

Need a clear, India-ready Reseller Agreement you can customise and execute with confidence? This template helps the parties record commercial and legal terms in one structured document—so key rights, fees, timelines, and risk allocation are not left to informal chats.

What is a Reseller Agreement?

A Reseller Agreement authorises a reseller to market and sell a vendor’s products or services in a territory or segment, usually as principal-to-customer (not always as agent). It covers pricing rules, brand use, support responsibilities, and performance targets in India.

Why this Reseller Agreement matters

Without a properly completed written instrument, parties commonly face issues such as:

  • channel conflict and grey-market sales
  • unclear who owns the end-customer relationship
  • brand misuse and unauthorised representations
  • termination of territory without transition rules

Who should use this template?

  • Software / hardware vendors building India channels
  • Value-added resellers and distributors (reseller model)
  • Channel managers formalising partner terms

What this template typically covers

  • Appointment, territory, and exclusivity
  • Pricing, discounts, and reporting
  • Marketing standards and trademark licence
  • Support split and warranty handling
  • Term, termination, and sell-off rights

How to use this template

  1. Fill every blank and schedule with the actual commercial details for your transaction.
  2. Delete optional clauses that do not apply; do not leave alternate wording in the signed copy.
  3. Confirm stamping / e-stamping / registration needs (if any) for your State before execution.
  4. Align this document with any related MSA, term sheet, board approval, or licence already in place.
  5. Have the final version reviewed by a qualified lawyer for your facts, sector rules, and current Indian law before signing or publishing.

Important note

This is a general India-oriented drafting template for education and customisation. It is not a substitute for legal advice. Stamp duty, registration, regulatory approvals, and tax treatment vary by State and transaction—get professional review before relying on the completed document.

(Document title on file: RESELLER AGREEMENT)

Important Guidelines

Use this agreement only after completing every bracketed variable and schedule. Confirm party names, authority, scope, deliverables, consideration, taxes, dates, acceptance criteria, intellectual-property ownership, confidentiality, data handling, liability allocation, termination, notices and dispute forum. Check whether the instrument requires stamping, witnessing, notarization, registration, board or shareholder approval, regulatory consent, or sector-specific language in the relevant Indian State. Delete inapplicable options instead of leaving alternatives in the signed version. This is a general India-oriented template and must be reviewed by a qualified lawyer for the facts, State stamp law and current regulatory position before publication or execution.

Supporting Documents

Typical supporting documents for a Reseller Agreement.

  • Identity and address details of every party

    Ensures correct legal identification and notice details.

    When: Before drafting

  • Authority documents and corporate approvals

    May include board resolutions, powers of attorney or partner authorization.

    When: Before signing

  • Commercial term sheet and supporting schedules

    Supplies scope, pricing, milestones, specifications and risk allocation.

    When: Before finalization

Frequently asked questions

What is a Reseller Agreement?

It is a document used to record the rights, obligations or information described in this template. Its legal effect depends on its completed wording and the surrounding facts.

Is this Reseller Agreement valid throughout India?

The general structure may be used in India, but State stamp laws, registration rules and sector-specific requirements must be checked before signing.

Can this template be customized?

Yes. Complete the bracketed fields, schedules and optional clauses, then obtain legal review before execution or publication.